Fuchsia, The Relativity of Colour and What We Can Learn from Evolution

Pink. The deadliest colour.

Pink. The deadliest colour.

In the creative field, the subjectivity of human experience is amplified. You might not like the colour fuchsia but I guarantee someone else does. Also what the heck? Fuchsia is awesome. Full stop. 

I see fuchsia from my subjective position and you see it from yours. Our subjective positions are changing all the time and when you’re thinking about the idea of fuchsia and I’m thinking about the idea of fuchsia, we each bring a different set of experiences and circumstances that influence our reactions.

I might say, “Hey, I haven’t seen that colour for years. The last time I saw fuchsia it was part of a tie-dyed t-shirt that my grade 7 science teacher wore and he was so cool.” Maybe the last time you saw fuchsia was last weekend when you were chucking up the seven pink cranberry cocktails that seemed like a great idea going down. I don’t know, but I’m just saying it’s hard to create within a universal language when everyone will have such wonderfully different preconceptions of these things.

What’s more, when you think of the colour fuchsia, you can also think about our human evolutionary memory of it. If we are some combination of genetics and experience, than it is also possible to appeal to the genetic aspect of a person, and not just an experiential one.

The colour fuchsia is the colour of our insides, fresh meat, the inside of many mammalian mouths, and seasonal flowers. It’s a colour rarely found in nature, and made precious in comparison to more common greens, greys or earth tones. Many of our ancestors might have only ever seen fuchsia when predators opened their mouths.

So what can we say today about fuchsia? It’s a colour that signals value, danger, vulnerability, and change. The next time you see a pink ribbon for breast cancer think about that. Also, think about my grade 7 science teacher. He was awesome.